Field Marketing/Event Manager

This position is responsible for increasing brand visibility and expanding the customer base via the execution and management of field activities (webinars, open houses, tradeshows, etc.) based on the regional strategy developed with relevant stakeholders. The role includes content generation and localization, and creation of integrated marketing campaigns that support the overall business goals. This requires driving cross-functional collaboration across the organization, working with various functions within Marketing, Sales, and the product management group as well as external vendors to successfully manage and measure field marketing activities. This role reports to Director of Marketing in the US.

• Define a region-specific marketing plan that supports regional strategy and aligns with global marketing 
• Assist regional teams in increasing brand awareness locally, and driving MQLs for the region
• Plan and execute marketing campaigns, including monthly newsletter localization
• Plan and host online and offline events/programs to create net-new sales opportunities and deepen existing customer relationships and installed base expansion opportunities
• Manage end-to-end event coordination with vendors, agencies and cross-functional teams, on time and on budget, including logistics, purchase orders, booth layout, event promotion, vendor management, set up and tear down, and post-event analysis and follow-up
• Work with global stakeholders to coordinate logistics and deliverables for tradeshows. Logistics can include: booking booth and meeting space, scheduling meetings and calendars, securing registration badges, booking hotels, etc.
• Manage warehousing, packing, and shipments of tradeshow inventory/materials to and from the warehouse; coordinate logistics of collecting and shipping product demos to/from the show
• Leverage Pardot/Salesforce pre- and post-event for follow-up and tracking (prior knowledge of both platforms a plus, but not required)
• Follow department’s processes and learn to use department’s tools as intended, including web localization services, project management platform, marketing automation, etc
• Manage company’s online presence with external platforms: seek editorial opportunities, update listings regularly, manage lead uploads and distribution
• Measure effectiveness of all campaigns, monitor and adjust on regular basis, set and track relevant KPI’s, budget, and ROI 
• Develop deep understanding of markets/verticals, customers, and competitive landscape
• Communicate campaigns’ performance/results to your manager regularly

• A degree in a marketing/business-related field and/or equivalent experience in B2B marketing (min 5 years); industry experience a plus but not required
• Excellent command of spoken and written English
• Understanding modern demand generation tactics and channels, and campaign execution etc.; experience with the marketing technology stack (Marketo/Pardot, Salesforce) a plus
• Strong project management, organizational, and time management skills
• Ability to travel (this role will require moderate to extensive global travel)
• Ability to work independently while being a team player
• Ability to adapt to fast paced and changing environment – high level of flexibility is required