Manager, Marketing

To assist the head of Sales and marketing on property development project/s in the areas of product development, market research, developing, planning and execution of marketing plans, ensure advertising and promotion budgets are utilized effectively to achieve 100% sales, involved in marketing collaterals, inception of ideas right up to output.

In This Role You Will:

• Develop and implement comprehensive marketing strategies to promote our property development projects/IPs/Land banks.
• Conduct and analyze the market research to identify trends, target demographics, competitive landscape and propose to management suitable viable products from given landbanks.
• Conduct regular market analysis to stay informed about industry trends and competitor activities.
• Provide insights and recommendations on market trends/movement to senior management based on market data.
• Maintain and enhance the company's brand image in the real estate market and work closely with strategic communications team on corporate branding to relate back to products/IPs/Land banks.
• Ensure consistent messaging and branding across all marketing channels
• Manage and optimize online presence through SEO, SEM, social media marketing, and email campaigns.
• Work closely with the sales team to organize and coordinate marketing and sales events, property launches, and exhibitions.
• Work closely with the sales team to ensure successful execution and follow-up on leads generated from events/social media/online & offline campaigns.
• Maintain string relationships with internal and external stakeholders, including media, agencies, and partners.
• Maintain good rapport with clients/stakeholders/tenants 
• Product development, market research, product positioning, pricing proposals
• Inception of ideas for marketing collaterals right up to output
• Draft management approval papers on marketing promotion packages
• Run awareness campaign related to property development projects (online/offline/Socmed)
• Good contacts with event organizers
• Good contacts with KPKT for application and renewals of APDL/7F reporting

You're A Great Fit If You Have

• Diploma or Degree in Business Studies/Sales & Marketing/Real Estate
• More than 5 years of experience
• Understands fully the scope of marketing in the context of property development industry
• Experienced in the A-Z from product development right up to launching events